Proposed: Print on demand companies that will produce and ship items with our artwork and pay the club a percentage.
Kerch looked into:
- Printful.com and Teelaunch.com: These both require a store to be set up on our website. But production and fulfillment is handled by the company
- Amazon is just too expensive with ~$40 a month plus a per product sale fee
- Redbubble.com provides the best match for our needs.
- Society6.com: Similar setup to RedBubble.com but more artsy and no car products
Advantages of RedBubble.com
- Large number of products available Including: Mugs, coasters, T-shirts, sweatshirts, mouse pads, phone cases, aprons, duffle bags, tote bags
- They do total fulfillment of the products
- Large audience base (not just our club members)
- No “store” is required on our site
- Reasonable retail prices ( tend to be between a couple of bucks and $35 or $40)
- Proceeds are paid on schedule, paid out monthly as long as they owe you more than $20. Otherwise, they keep it until they owe you $20
Disadvantages:
- All Redbubble products are screen printed not embroidered
- If we want to provide higher quality embroidered jackets and hats, we would use a different company (perhaps Land’s End)
| base cost | + markup | margin | retail price* | Red bubble fee** | Red bubble fee*** | Net to TEAE | ||
| t shirt | $18.00 | 25% | $4.50 | $22.50 | $1.90 | 11.6% | $2.60 | |
| mug | $14.75 | 20% | $2.95 | $17.77 | $1.30 | 9.3% | $1.65 |
* Plus shipping/tax
** From chart
*** Calculated% of margin
Fee table: https://help.redbubble.com/hc/en-us/articles/202270799-How-is-my-payment-calculated
Sample product retail costs including sample markup: https://www.redbubble.com/account/pricing
Process
We would upload artwork and members (or other visitors) could decide upon what items the artwork would be printed, not just T-shirts and hats, but also sweatshirts and stickers mugs backpacks, duffel bags, buttons, zipper bags, etc.
Redbubble requires 5 designs in each “store.” Obviously, each of our new logos would be represented but also we could add logos of the Rootes vehicles like Talbot and Hillman etc. These products would appeal to more than our own members.